The Gender Mainstreaming Guidelines for the Public Sector in Tourism contain tools to support national, regional, local and other tourism institutions apply an approach to tourism planning, programming and implementation that integrates gender equality and women’s economic empowerment.

The business case for advancing gender equality are well documented. In tourism, the benefits are further amplified due to the high proportion of women working in the sector. The "Gender Inclusive Strategy for Tourism Businesses" contains tools to support private sector tourism enterprises of all types and sizes to achieve effective and consistent strategies and programmes for gender equality across their operations.

UNIDO’s project and programme approval function requires all projects and programmes to assess their envisaged contribution to gender equality and the empowerment of women as a precondition to approval for implementation. This is done based on the criteria of the UNIDO Gender Marker as indicated in the UNIDO Gender Compliance and Marker Form. Within its four-level scale of assessment (see table below), UNIDO Gender Markers 2A and 2B are the desired good practice as per the 2020-2023 Gender Strategy.